elda and Link might be world famous now, but when legendary
Nintendo designer Shigeru Miyamoto fi rst tried to think up names for the characters, he was stumped. Eventually, he settled on Link, with the reasoning that the character connects people together. Finding a name for the princess
of Hyrule, however, proved harder. It wasn’t until a PR planner at Nintendo mentioned that the author of The Great Gatsby was married to a woman called Zelda that Miyamoto found a name he was happy with.