SPECIAL REPORT
1
Hot shots 1 The in-game purchases you make in Call of Duty could go towards British charities like the RFEA, which provide jobs and training for service leavers and veterans here in the UK. 2 The Call of Duty Endowment expanded its efforts to the UK in 2017.
GOING BEYOND THE CALL OF DUTY
How a first-person shooter is helping ex-military personnel into work
T
57,000+ veterans placed in jobs
since the Call of Duty Endowment was founded
100,000 veterans in high-quality
jobs by 2024 is the Endowment’s next goal
$25 million of donations to the Call of
Duty Endowment from Activision Blizzard to date
he Call of Duty games are the closest most of us will get to warfare, but while the creators
strive for authenticity, there’s a world of difference between a videogame and real-life combat. You can’t just quit military service from a menu, after all. That’s why the game-makers are giving back by way of the Call of Duty Endowment – a scheme that helps ex-forces personnel into quality jobs in the civilian world. “Call of Duty is
entertainment and the military is reality, but I think it’s a very symbiotic relationship,” says Dan Goldenberg, executive director of the Endowment and himself a US Navy veteran. “Deployed service members are out there playing the game, so it’s something they relate to. On the flipside, I know from our development studios
that service members inspire them, and developers are always happy to give back and find ways to support them.”
Care package Activision’s biggest contribution to the
Endowment is a “sizeable” donation that covers all the operating costs. “So literally every cent that comes through the Endowment goes into these programmes,” explains Goldenberg. But the link goes much
deeper than that. Call of Duty players can directly support the Endowment’s work by buying specific
in-game items, and Activision donate 100% of the proceeds they
receive from these digital purchases to these charitable endeavours. So, the next time you board the chopper and drop into a round of Blackout in Call of Duty: Black Ops 4, you could be helping the
40 Summer 2019
The Endowment’s work supports veterans of all ages – not just old soldiers like Price here
GAME.CO.UK
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